HOCHDORF Nutribake AG sold to the BAKELS Group
Hochdorf, 3 May 2011 – The HOCHDORF Group continues its strategic focus by selling the trading company HOCHDORF Nutribake AG to the international BAKELS Group. Acquiring Nutribake makes BAKELS a major player in the Swiss bakery industry for the first time.
The HOCHDORF Group continues with its strategic focus on sales of milk, milk derivatives and infant formula. The HOCHDORF Group sells HOCHDORF Nutribake AG, a trading company active in the bakery industry, to the BAKELS Group which is an international Group of companies in the bakery ingredients sector. The sale is effective retroactive as of 1 April 2011. There will be no change for HOCHDORF Nutribake AG employees and customers. All the jobs at the Hochdorf site will remain and the customers will continue to be advised by the people they are familiar with.
Production to remain in Switzerland
HOCHDORF Nutribake AG is one of the market leaders in Switzerland as a sales and development organisation in the market of bakery ingredients. The company supplies craft bakeries and (semi-)industrial bakery companies. By providing expert service, customer application support and customeroriented innovations HOCHDORF Nutribake AG has consolidated and further developed its market position in recent years.
HOCHDORF Nutribake AG will continue to sell the brands that are well-known in the industry, such as LEVIT, ALBAKO, SUMAX, MOUL-BIE and many more Swiss products. They will be produced exclusively in Switzerland to the same high quality standard. The HOCHDORF Group will therefore retain its control over a substantial proportion of the production.
The BAKELS Group – a Swiss company
The BAKELS Group has been a successful player in the development, production and marketing of bakery ingredients since 1904. Today, BAKELS is one of the most successful companies in their market. With 2,500 employees, the Group is active worldwide on all five continents and supplies customers in every sector of the bakery market. Like HOCHDORF Nutribake AG, the BAKELS Group focuses on industry-specific product development and customer-oriented advice. Although BAKELS' headquarters has been in Switzerland for 50 years the acquisition of HOCHDORF Nutribake AG constitutes the first active business presence in the Swiss bakery industry. According to Armin Ulrich, CEO of the BAKELS Group, a long-held wish came true. For further details about the BAKELS Group, please refer to the website: www.bakels.com.
Opportunity in the international bakery products industry
Benno Eigenmann, Managing Director of Nutribake AG, is confident of the company’s future prospects: “HOCHDORF Nutribake AG can more than hold its own as an innovative company in the BAKELS Group. But I am sure that we can also benefit from the large BAKELS network. We are looking forward to working in a Group of companies that operates exclusively within the bakery ingredients industry.” The HOCHDORF Nutribake AG brand will be maintained for the immediate future. In the medium term, it is intended to offer the internationally successful products in Switzerland but also to improve the international marketing of high-quality Swiss products with the help of the BAKELS Group.
Dr. Christoph Hug, Corporate Communications, HOCHDORF group, Tel: +41 (0)41 914 65 62 / +41 (0)79 859 19 23, email@example.com
Patrick Gloggner, CFO, BAKELS Group, Tel: +41 41 854 46 44, firstname.lastname@example.org
The HOCHDORF Group, with headquarters in the town of Hochdorf in the canton of Lucerne, is one of Switzerland’s leading companies in the food sector and in 2010 generated consolidated gross sales of CHF 351.5 million (CHF 346.3 million in 2009) with a workforce of 377 (status as at: 31.12.2010) at three sites (Hochdorf/LU; Sulgen/TG; Medeikiai/ Lithuania). HOCHDORF develops, produces and markets functional ingredients as well as dairy and cereal-based speciality products for the food industry and the trade worldwide. HOCHDORF’s products, which are extracted from natural raw materials such as milk, or wheat germs, have been making a contribution towards the health and well-being of infants right up to senior citizens since 1895. The products are sold in approx. 80 countries.